JS Anand founded LEVA Hotels in 2019 after more than 25 years in hospitality, including experience with Hilton, Marriott International and other major operators. The first flagship, LEVA Hotel Mazaya Centre in Dubai, established a contemporary, accessible lifestyle proposition. From that base, Anand has expanded through the Middle East, Europe and West Africa.
LEVA now operates through four hospitality sub-brands: LEVA Hotel Residences, LEVA, EKONO by LEVA and ZEN by LEVA. The architecture allows Anand to respond to different assets and price points without forcing every owner into one format. It also reflects his central thesis: a smaller operator can move faster, tailor agreements and give owners more direct access to decision-makers.
LEVA now operates through four hospitality sub-brands: LEVA Hotel Residences, LEVA, EKONO by LEVA and ZEN by LEVA. The architecture allows Anand to respond to different assets and price points without forcing every owner into one format. It also reflects his central thesis: a smaller operator can move faster, tailor agreements and give owners more direct access to decision-makers.